Author: Wendy Gittleson
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The hidden costs of unstructured marketing data (and how to fix it)
Open any news site or social media platform, and it seems that people are only talking about AI. Unfortunately, there’s a ticking time bomb sitting on servers worldwide that nobody’s talking about. We’re creating roughly 400 million terabytes of data… Continue reading
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AI search optimization — strategic imperative or a shiny new toy?
I’ve been writing and strategizing over SEO (search engine optimization) content since the days of keyword stuffing, link farms, and other attempts to manipulate search engine page ranking. Thankfully, Google and other search engines have caught on to the tricks,… Continue reading
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Think you know your customers? Your data disagrees
Wendy GittlesonI have more than 15 years of experience elevating products and brands through world-class copy and SEO content Continue reading
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How much should you spend? A marketing budget breakdown by industry
Are your company’s budget meetings cooperative and goal-oriented, or is each department head fighting for their piece of the pie? If your company is like many, it’s probably more like the latter, and in far too many companies, marketing is… Continue reading
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Henry VIII or King Charles III: Is your content strategy fit for size?
We’ve all heard the adage that content is king — or maybe that’s just something content writers hear. Content is at the center of every marketing strategy. But how much content does a company need to create on a daily/weekly/monthly… Continue reading
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Copy vs. content: A quick guide to their unique strengths
You’ve probably heard of copywriters. You may have heard of content writers, but if you are like nearly everyone, you’d struggle to explain the difference. Surprisingly, even many employers and professional writers use the terms interchangeably. In fact, I’ve never… Continue reading
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Why buyer personas are the secret to better marketing campaigns
Would you entertain your adult friends at an alcohol-free children’s theme restaurant? Would you serve cocktails to a toddler or cheese to those who are lactose intolerant? Probably not. Would you send the same emails to everyone on your list?… Continue reading
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What’s next for content? 2025 trends to watch
With an estimated $2 trillion spent online annually by 2032, it’s easy to see why content marketing is one of the fastest growing marketing roles. In fact, all marketing arguably centers around content, which includes blog posts like this, advertising,… Continue reading
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Why every content strategy needs a calendar (With free template)
If you’re waiting for the next lightning strike of inspiration before writing and publishing your next piece of content, your mind probably works a lot like mine, and you’re doing it wrong. As with every other aspect of your business,… Continue reading
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11 ways AI can transform your content strategy and why it might not
In early 2023, I sat inside a windowless conference room with 200 or so of my SaaS colleagues. The topic at hand was a new product release that was built on top of OpenAI’s (ChatGPT’s parent company) platform. The product,… Continue reading
