Category: Marketing
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The hidden costs of unstructured marketing data (and how to fix it)
Open any news site or social media platform, and it seems that people are only talking about AI. Unfortunately, there’s a ticking time bomb sitting on servers worldwide that nobody’s talking about. We’re creating roughly 400 million terabytes of data… Continue reading
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How much should you spend? A marketing budget breakdown by industry
Are your company’s budget meetings cooperative and goal-oriented, or is each department head fighting for their piece of the pie? If your company is like many, it’s probably more like the latter, and in far too many companies, marketing is… Continue reading
